The examples of successful business events are diverse and include trade shows, product launches, conferences, and networking events. Businesses use these events to establish their presence in the industry, connect with other businesses, and find new opportunities. You’ve been working for months or years now on creating the perfect product that’s ready to launch into the market. You most certainly need an equally as perfect event to bring your product to life for consumers. So what is a product launch event? It’s an opportunity to showcase your new product to customers, investors, and influencers. When you host a successful brand launch, you can create serious hype around your product to build your brand’s reputation and boost initial sales. We wanted to put together a few tips on how to plan a successful product launch event.

Choose A Perfect Venue For Product Launch

You may be asking yourself how can I find the best venue for my product launch event? We’re glad you asked. There are a few things that you should consider before choosing the venue for your product launch event. When choosing between product launch venues, you want to make sure the venue matches your brand. Can you picture hosting your event there and does it seem to match your brand aesthetic? You want the event space to be unique and exciting, but you also don’t want it to take that attention away from your product. Finding venues to book that are in a convenient location for guests makes it more likely that people will attend, and you will also want to keep your guest count in mind. You don’t want a venue that is too big and there is awkward space to fill, or an event space that is too small, and guests are crowded and uncomfortable.

Decide On A Theme To Host A Product Launch

Once you have found your venue, you will want to create a theme around your event. This will tie everything together for your event and create a memorable experience. You will want to consider the goal of your event and keep your audience in mind. Is the goal to bring product awareness and education? Do you want a cool and interactive experience? Do you want to promote key messaging and brand personality? All of these could influence the theme you decide to go with and should also be considered in terms of the audience attending your event. Is the audience going to be customers? Influencers? Investors? Media? This could also influence your theme and should be considered carefully.

Create A Promotion Strategy

You will want to start marketing and promoting your product before the event in order to create hype. This will allow people to get excited about your product before seeing it in person. You can create custom hashtags to share on social media so people can find your product, create promotional videos to show what your product does or how it works, behind-the-scenes shots for content and sneak peeks about what to expect at the event. Creating urgency around your event through a countdown or VIP tickets can help create buzz as well. 

Top-Notch Production

When it comes to the production of your event, this is where your product can climb or crumble. You could have an amazing event planned, but if the production falls short, your entire event could be a bust. You will want to consider things like lighting, décor, entertainment, photo ops, music, displays and so much more. Discussing these different elements with the venue team or a venue consultant will work in your advantage. Most times there is an on-site team that can help you navigate all of the moving parts to make sure your event goes off without a hitch.

At Ovation Square event venues, we are one of the best event venues in Los Angeles. With an on-site event planning team and a more than a desirable location in downtown Long Beach, we can help you plan the perfect product launch event.

Frequently Asked Questions

Q: If I don’t know how to promote an event, can you help with that?

A: Yes, we can help jump in during any phase of the event planning. From promotion and strategy to décor and catering, we can help cover all your bases.

Q: Can Ovation Square host large events?

A: Yes. With two levels of the main space and additional rooms throughout the venue, we can host large gatherings for a product launch event.

Q: If we need help with production elements, can you help us on the day of the event?

A: Yes. We have an entire on-site event planning team so anything that you need assistance with, we are here to help.