Top 10 Tips For A Successful Business Event
When hosting a successful business event, you want to make sure you consider numerous variables. With many moving parts and factors such as searching for the best event venues or hiring corporate event management, we provided a list to get you started on the basic foundation for a successful event, since we ourselves are a corporate event venue in Long Beach.
1. What are you trying to achieve?
Making sure you have clear goals and objectives for what you want to accomplish during this event is crucial. Planning for a business event is not easy. It requires meticulous planning and preparation of the venue launch event, marketing materials, and other logistics. You also need to make sure this is clearly communicated to everyone involved so you are always moving in the same direction as your team. Making sure these goals are realistic and can be measured are of equal importance.
2. What is your budget?
After honing in on what the objective of your event is, you now want to set a realistic budget for your event. Making sure you know how to manage your budget and where money will be allocated, is important for the success of your event. If you have a large budget with no one tracking and managing it, a higher budget won’t necessarily do you any good.
3. Who will you invite to your event?
Based on your goals and budget for your event, next you will want to focus on who your audience is. You will want to make sure they align with your business goals and objectives so you can target the right people. Your audience will also define the type of event you have and the experience that goes along with it.
4. Where will you host your event?
The next thing you will want to accomplish is deciding on your event venue. When it comes to corporate event planning, where you host your event is crucial. You will want to make sure the private event space can accomplish your goals, is within your budget and can cater to the audience you are developing your experience around. You will want to make sure you do your research, so you pick the best corporate event venue.
5. What additional services will you need?
Next you will need to decide what additional services you will need such as security, catering, entertaining, tech and so forth. With a wide range of corporate event venues in California, you will want to talk to service providers to ensure they can accomplish all your goals within the space you choose.
6. How are you going to promote your event?
How you promote your event is crucial the event’s success. Laying out the right channels of communication will ensure your guests come to your event. Various channels such as social media, email marketing, digital advertising, billboards, etc., should be considered based on goals and budget. Having a way to track your RSVPs will also allow you plan and scale based on the size of your event.
7. Have you created a written plan?
For a successful event to run smoothly, you need to have a written plan that can be executed. This allows for everyone involved to be on the same page when it comes to priorities, deadlines, allocated tasks and so forth. You should always have a backup plan as well for unforeseen issues.
8. Do you need additional help?
Making sure you are aware of what you need to hire out for is important, so you don’t stretch yourself too thin. With so many moving parts, we at Ovation will help make recommendations based on needs and capabilities. With our long list of contacts and vendors, we can make sure your event is successful.
9. Are you prepared for the day of the event?
As we talked about in bullet 7, making sure you have a backup plan will help with any unforeseen events the day of the event. Making sure you have plans of action in place and a hierarchy of communication for if something does go wrong, will make sure your event runs smoothly.
10. Do you have a follow-up survey?
Creating a follow-up survey allows for feedback on what went well and what didn’t. This will allow you to plan for future events and ensure the same mistakes are not made.
Whether you were stressed about choosing the right private event space in California or how to define your audience, we hope we relieved your worry with this list to get you started. We at Ovation always strive to make recommendations for our clients and can accomplish the above in-house.
Frequently Asked Questions
Q. What if we do not have all the capabilities above in-house?
A. No problem. With our wide range of contacts and an event planning service in house, we can help you execute all the foundational elements of your event to make sure it is successful.
Q. How do you choose the best promotion plan based on budget?
A. Once you hone in on your audience, it is good to research your reach in comparison to the dollar you are spending. There are certain avenues of communication that are going to be more cost effective in terms of budget and the audience you want to target.
Q. What if something does go wrong the day of the event?
A. These things happen, so ensuring you have a plan B in place, as well as a chain of command, will ensure you can problem solve on the spot and keep your event running smoothly.