Top 5 Trends and Predictions for the Event Industry in 2022

It has been no small feat to navigate the continuously evolving event space over the last two years. With so much unpredictability and constantly changing mandates regarding event venues and venue booking, we have put together a list of trends and predictions that we expect to see in 2022 that will hopefully give you some guidance.

1. Smaller Group Events

It will come as no shock that in 2022, we see a trend of smaller group events taking place. While we are long gone past the days of events and conferences where 2,000 people show up, there is still something to be said about creating meaningful experiences. While events won’t be nearly as big as they used to be, there are still opportunities to host smaller group events with a more targeted audience that can be very successful. Here at Ovation Square, we can accommodate and scale events for any size.

2. Virtual Component

While in-person events won’t cease to exist, there is a huge opportunity to incorporate a virtual component into all events so more people can attend. With digital platforms and functionality like Zoom, you can now have people join through video streaming from the comfort of their own home. A hybrid event like this now allows people who wouldn’t have considered participating a chance to experience your event. Whether you’re looking for company event venues or an event space for a special occasion, we can provide a hybrid experience here at Ovation.

3. Hi-Tech Wearables

 While digital technology continues to improve, and people have tech engrained more into their lives than ever before (especially working from home now), we see a trend of hi-tech wearables being incorporated more and more into events. With less people attending in person, providing guests with things like smart watches for a more hands-on experience or head-mounted displays and wearables for an immersive experience, will be more accessible and realistic. If you would like to inquire more about these types of ideas, we would be happy to show you events we have done in the past to bring this idea to life.

4. Prioritizing Diversity, Equity and Inclusion

With the virtual component of events on the rise, it makes it more easier than ever to strategize inclusive events for not only the attendees, but the speakers as well. We also think there will be more of an emphasis on pronouns and name pronunciation as DEI continues to be a focus for events. Diversity, Equity and Inclusion doesn’t stop at the speakers and guests, but will also permeate into hiring staff and how teams are trained.

5. Vaccination Status

As vaccines continue to roll out, there is more and more hope that events will return back to normal as the number of people vaccinated increases. With safety concerns being one of the biggest factors in event planning and hosting, it’s no surprise that event planners will start requiring proof of vaccination. We also predict along with this requirement, there will be an increase of on-site rapid testing so that people can find out immediately if they have COVID or not.

With the Omicron variant spreading rapidly at the beginning of 2022 here, we predict this will be another year of regulations and strict guidelines when it comes to the rental event space. We hope these 5 trends and predictions help you navigate the landscape with more ease and certainty as we enter another challenging year. We at Ovation are always more than happy to discuss further questions or concerns with you or your team.

Frequently Asked Questions

Q. Will guests know before showing up to an event if they will need to be vaccinated?
A. As we plan out an event, this is something that will be discussed as we come up with plans and timelines in order to execute your event. This will then be communicated to guests so they are aware ahead of time.

Q. Do you think skipping a virtual steaming option would be a detriment to my event?
A. Yes. In the current landscape, not providing a virtual option for people to remain socially distanced and comfortable will limit your audience and attendance at your event.

Q. Is there a maximum amount of people I can have at my event?
A. With the continually changing mandates and requirements, this is something we would help you look into as we plan your event accordingly.